Sonal, my office friend, was reading a book - The White Tiger, by Aravind Adiga, with deep interest. i was curious, 'cos i've never seen her so engrossed in book reading. So, i asked her about it and what she said was an insight.
She had gone to an apparel shop across the road. The shop is called 'Flirt & Flaunt'. She found the stuff interesting and bought a few things. What the shop owner did is the actual surprise. This smart fellow gave her this book saying, "This is a nice book. You can read it and then return it after a month or so." Without any friendship or acquaintanceship, he lent Sonal the book.
What a strategy!
If nothing, Sonal will at least enter the shop one more time. She may buy stuff, she may not buy, that's her choice. But just think about the way this guy capitalised on the first visit of a customer.
i think it's great. i've been to the shop. The stuff there is not all that great. But the smart intelligence-in-use floored me. As a book aficionado and a clothes lover, i think the combination is fantastic. i am sure it'll bring them great results. Regards the stuff found there, i think it can get better. And someday, i too will find something nice to buy from there.
This shop is located in the vicinity of Phoenix Mills compound with giants like Pantaloons, Lifestyle, Biba and the likes enjoying the major share of market.
i think that's the spirit of surviving and thriving in the face of tall competition.
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